Walmart has been forced to apologize after a customer in one of their stores found a back-to-school sign set up in a very disturbing place. The customer tweeted a photo of Walmart’s “own the school year like a hero” promotion hung over the superstore’s firearms display.
“What’s seen in this photograph would never be acceptable in our stores,” Walmart spokesperson Charles Crowson said in a statement, per The Washington Post. “We regret this situation and are looking into how it could have happened,” Crowson added.
The gun case sign isn’t the first controversy Walmart has found themselves in the middle of due to an insensitive display. A Walmart in Panama City Beach, Fla. received tremendous backlash after stacking cases of soda to look like New York City’s World Trade Center last year.